The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: TV, VOD, & Online / Over 90 Seconds - Single
Find Your Friends
Agency: Apple Marcom
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra Category: TV, VOD, & Online / 30 Seconds and Under - Series
When Thungry Get Naked
Agency: FIG + Naked Smoothies
Client: Naked Category: TV, VOD, & Online / 30 Seconds and Under - Series
The First Speech
Agency: INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin + Stink Berlin / Berlin
Client: Reporters Without Borders Category: TV, VOD, & Online / 61-90 Seconds - Series
Award:
2025 Film & Video Silver Pencil
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI010S
Award:
2025 Film & Video Silver Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
Find Your Friends
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI011S
Award:
2025 Film & Video Silver Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI007S
Award:
2025 Film & Video Silver Pencil
Agency:
FIG + Naked Smoothies
Client:
Naked
Title:
When Thungry Get Naked
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI008S